The $800 Billion Healthcare Opportunity Hiding in Home Renovation | Cameron Carter
In this episode of Principles of Benevolence, Ebony sits down with Cameron Carter, CEO and Co-Founder of Rosarium Health, to talk about the overlooked connection between housing and healthcare. Cameron spent a decade inside value-based care at DaVita, Bright Health, Evolent Health, and Truven Health Analytics before a personal experience with his own grandmother and aunt in Compton, California led him to found Rosarium — a company helping people age safely in their own homes through accessible modifications.
They cover what value-based care actually means in practice, why supplemental health benefits go so underutilized, the size and shape of the aging-in-place opportunity, how Cameron builds trust with patients entering their most private spaces, and why he believes founders in regulated industries have a responsibility to read the actual policy rather than the headlines.
In this episode: Cameron's path from academic research on healthcare disparities through value-based care at scale, the family story that became the founding moment for Rosarium, the $800 billion home remodeling market and why it's shifting from aesthetic to accessibility, how health plans calculate ROI on a home modification, what it's like building trust as a first-time Black founder, and Cameron's vision for what aging in place could look like over the next decade.
Main Topics Covered:
- Cameron Carter’s personal journey into elder care and home modifications
- The role of value-based care in improving health outcomes outside traditional settings
- Market insights: the $800 billion remodeling industry shifting toward healthcare needs
- The importance of accessible home modifications for aging populations
- Strategies to educate payers, providers, and families on health tech innovations
- Policy impacts: tailwinds and headwinds shaping the elder care ecosystem
- Building trust and partnerships with contractors, clinicians, and communities
- Practical steps for families and individuals to start planning for aging in place
- The future of aging with dignity, inclusivity, and technological advancements
Timestamps:
00:00 - Principles of Benevolence: Building impactful, purpose-driven companies
00:45 - Introduction of Cameron Carter and Rosarium Health’s mission
01:13 - Cameron's background in healthcare disparities and community-based research
02:20 - Journey through value-based care and its influence on elder care
02:39 - The intersection of healthcare and the built environment
03:47 - Cameron’s experience with health benefits and social determinants
04:43 - How value-based care shifts focus to outcomes beyond hospitals
05:39 - The influence of policy on health benefits utilization
06:34 - Challenges and opportunities in educating payers and patients
07:15 - Underutilization of available benefits and improving awareness
09:30 - Cameron’s personal motivation for founding Rosarium from family needs
10:24 - Market size, growth, and aging-in-place opportunities
11:17 - The shift from aesthetic to healthcare-driven remodeling
12:02 - The infrastructure gap in home modifications for health
13:17 - Differentiating Rosarium from nonprofits and conventional providers
14:40 - Impact of home modifications on quality of life and healthcare costs
15:31 - ROI of installing accessible features and reducing hospital visits
17:01 - Navigating new benefit categories and payer education
18:09 - Trust-building through communication and community engagement
19:13 - How contractors and clinicians are integrated into the platform
20:36 - Language diversity and service accessibility
21:05 - Strategies to ensure trust in patient interactions
22:14 - Partnering with community-based organizations and physician engagement
23:09 - Clinical assessments and physician approval for modifications
26:11 - Essential modifications for aging in place
26:40 - Personalization of home assessments based on goals and environment
28:29 - Cameron’s entrepreneurial journey and the influence of mentorship
30:43 - Reflecting on unexpected insights about housing and healthcare
32:41 - Policy trends and their influence on the aging in place market
34:13 - The role of experienced operators in policy navigation
36:11 - Advice for founders: continuous learning and policy literacy
37:27 - Vision for Rosarium and the future of inclusive aging solutions
38:46 - Broader societal and technological trends influencing elder care
41:52 - Early indicators for families to begin planning
43:09 - How to determine insurance coverage and connection points
45:02 - Property value implications of home modifications
47:20 - Final thoughts: aging with dignity, inclusivity, and innovation
Resources & Links:
Connect with Cameron Carter:
Connect with Principles of Benevolence:
Instagram: @principlesofbenevolence
LinkedIn: Principles of Benevolence
Website: principlesofbenevolence.com
